March 4, 2014

How To Create A Successful Business According To Walt Disney


"I knew if this business was ever to get anywhere, if this business was to ever grow, it could never do it by having to answer to someone unsympathetic to its possibilities, by having to answer to someone with only one thought or interest, namely profits.
For my idea of how to make profits has differed greatly from those who generally control businesses such as ours. I have blind faith in the policy that quality, tempered with good judgment and showmanship, will win against all odds."
~Walt Disney



Incidentally, I believe that the slump Disney felt after its "Second Golden Age" (the era starting from The Little Mermaid though The Lion King) may be linked to a loss of this particular vision, and trying to go for speed and the search for ever greater returns over the one for greater storytelling and art (which also led to many disgruntled artists). 

I believe that since around the time of Tangled, Disney has been trying to get back to its previous standards
by focusing on the story as opposed to immediate profits, and its bottom line has subsequently increased (with their latest, Frozen, having been an amazing hit with over $300 million grossed, beating the record that had been held by The Lion King 20 years ago!).

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