Rhyming Bias

Otherwise known as the "rhyme-as-reason effect," the rhyming bias is a proven mental tendency people have to trust things that rhyme more so than things that don't.

Not only that, but rhymes also stick in our heads better, and longer, like many songs heard in our childhood. Incidentally, it's why I've always said Disney should make all of its animated features musicals, because those songs help anchor their stories in people's very beings, making potential lifelong fans of them, whereas those without songs often fade into obscurity.

So why does our brain latch onto rhymes so well (even if it could be to our detriment)? Well, rhymes makes statements catchy, pretty, and easier to process because of it (our brain LOVES patterns!).

As stated on Effectiviology, "[p]eople, such as marketers or politicians, might use the rhyme-as-reason effect as a manipulation technique, potentially in an attempt to get you to act irrationally and against your best interests." So whenever you hear a rhyme, be careful! Someone might be trying to pull one over you (looking at you, Mother Goose!).